Commercial diagnosis first
Katrina reads the business, the numbers, the team and the market before recommending the next move.
Katrina-led advisory
Senior marketing advisory, with Linkai behind the work.
A Katrina-led advisory pathway for established businesses that need senior marketing judgement and commercial direction, with Linkai behind the implementation when it helps.
Where this fits
A senior advisory pathway, not another service package
Most established Australian businesses do not need more disconnected marketing activity. They need someone senior enough to diagnose the commercial gap, set the direction, align the team and decide what should be built, fixed or stopped. Fractional CMO support is one way that advisory can work, but the starting point is senior judgement, not a menu of deliverables.
Who’s leading
Specific, verifiable experience, not a job title
Most fractional CMOs call themselves “experienced” or “senior.” Katrina’s experience is specific and verifiable. She spent seven years at Forrester, first as Marketing Director, then as Vice President, leading marketing across Asia Pacific, owning regional pipeline, building the team, running C-suite events and analyst programs, and reporting commercial impact to the board.
Earlier, she ran the global IBM account at George P. Johnson across seven regions, and held senior marketing roles at Pegasystems, Brennan IT, Canon and Fuji Xerox. An economist by training, she reads a business quickly and makes decisions that move the number. You’re not briefing someone on how to operate at a senior level; she’s already been in the room.
Advisory first
Katrina leads the direction. Linkai supports the work when it fits.
The advisory role sits above the tools and tactics. Katrina helps define the strategy, priorities, decision-making and commercial accountability. If the work then needs marketing systems, automation, AI or implementation support, Linkai can be brought in deliberately rather than assumed from the start.
What you get
Senior judgement applied to your numbers
Enterprise depth, applied practically
Board-level experience brought into a business that needs senior judgement without a full-time executive hire.
A revenue engine, not activity
Marketing tied directly to sales: attract, follow up, convert, retain.
Linkai supports delivery when useful
Where systems, automation or implementation are needed, Linkai can support the work behind the advisory direction.
Senior presence in the room
Boards, investors, leadership teams and key partners: calm commercial direction at the moments that matter.
What to expect
How advisory works
Diagnosis first, then the right level of advisory, leadership, partner direction or implementation support.
Talk to Katrina1
First: diagnose the commercial gap
A review of positioning, channels, spend, team, technology, pipeline and customer journey, with a clear view of what is holding growth back.
2
Next: set the advisory direction
Katrina works with leadership to define priorities, decision rights, budget, partners, metrics and the operating rhythm.
3
Then: lead the work that matters
That may mean fractional CMO leadership, partner direction, team mentoring, board support or a focused strategic project.
4
Where useful: connect Linkai delivery
If the strategy calls for marketing systems, automation, AI or implementation support, Linkai can scope that work separately.
Who this is for
Established businesses that need senior marketing direction
This suits established Australian businesses that have marketing activity but no senior leader owning the commercial result, where sales and marketing are not aligned, or where the business needs clearer strategy before hiring, outsourcing or investing further.
What you can count on
Work you can see, and that stays with you
You’ll always know what you’re paying for and what you got: work shipped, outcomes you can see, and everything stays with you: strategy, documentation, supplier relationships, team capability. No vague monthly fee for “strategy” that never turns into anything. The first term gives us enough time to audit, plan and launch properly.
Scoped around the advisory role
Some engagements look like a fractional CMO role. Others are a focused advisory project, board-level strategy support, partner direction or a short diagnostic before a bigger decision. Pricing depends on the level of leadership, cadence and delivery support required.
Where a fractional CMO model is the right fit, engagements are typically scoped from $8,000/month (AUD, ex GST). Where the need is narrower, Katrina will recommend a more appropriate advisory pathway.
Talk to KatrinaFrequently asked questions
No. This is a Katrina-led senior advisory pathway. Linkai may support delivery where the work needs marketing systems, automation, AI or implementation, but the advisory relationship is the starting point.
It is more hands-on than coaching. Katrina provides senior marketing leadership, commercial direction and accountability, with the level of delivery scoped around what the business actually needs.
Most agencies execute tasks. Katrina owns the senior marketing direction and commercial priorities first. If delivery support is needed, Linkai or other partners can be directed around that strategy.
Yes, and that’s the point. Pipeline accountability, attribution and structured go-to-market apply at every stage; they’re just usually out of reach for smaller firms.
No. Katrina can work with your existing team, help you build one, or direct the right external partners.
Usually within a week or two: no recruitment, no notice period. The audit can begin almost immediately.
No. A strict conflict-of-interest policy applies throughout.
Everything stays with you, handed over properly. Katrina can also help recruit a full-time CMO when you’re ready.
Talk to Katrina
Advisory, fractional leadership or implementation?
Book a call and you will get an honest read on the right starting point. If the answer is not fractional CMO support, Katrina will say so.
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