Fast to value
She reads a business quickly and acts: no long runway before the work starts moving.
Fractional CMO
A former Forrester VP leading your marketing, part-time.
Senior marketing leadership for established Australian businesses. Katrina Curll spent seven years as a Vice President at Forrester and has led marketing at board level. She leads your marketing; Linkai’s team delivers behind her: the senior leadership your business doesn’t have in-house, without a full-time hire.
Where this fits
The gap a fractional CMO fills
Most established Australian businesses don’t have a marketing leader. Marketing sits with a GM (often combined with sales), the owner, or a junior coordinator, on top of everything else. There’s plenty of activity, but no one senior owning the strategy or the commercial result. And a full-time CMO at $225,000-plus isn’t a commitment most are ready for. That’s the gap a fractional CMO fills: senior strategy, pipeline accountability, and someone accountable for the outcome, part-time, without the cost or risk of a full-time executive.
Who’s leading
Specific, verifiable experience, not a job title
Most fractional CMOs call themselves “experienced” or “senior.” Katrina’s experience is specific and verifiable. She spent seven years at Forrester, first as Marketing Director, then as Vice President, leading marketing across Asia Pacific, owning regional pipeline, building the team, running C-suite events and analyst programs, and reporting commercial impact to the board.
Earlier, she ran the global IBM account at George P. Johnson across seven regions, and held senior marketing roles at Pegasystems, Brennan IT, Canon and Fuji Xerox. An economist by training, she reads a business quickly and makes decisions that move the number. You’re not briefing someone on how to operate at a senior level; she’s already been in the room.
Leadership, not advice
Katrina leads. Linkai delivers.
This is the difference between leadership and advice. As your fractional CMO, Katrina owns the strategy and the commercial outcome, and Linkai’s team handles the delivery, alongside your own people and any partners. You get the leadership AND the hands, accountable to one person. Not a monthly retainer of calls and homework that leaves you to do the work; the work actually gets done.
What you get
Leadership applied to your numbers
Enterprise depth, applied practically
Board-level experience brought to a business your size; not theory, applied to your numbers.
A revenue engine, not activity
Marketing tied directly to sales: attract, follow up, convert, retain.
Audit before anything
Every engagement starts with a structured review, so nothing is built blind.
Comfortable in any room
Boards, investors, key clients: the senior presence at the moments that matter.
What to expect
How an engagement works
Audit first, strategy with your team, then hands-on leadership, building capability so you’re not dependent long-term.
Book a discovery call1
Weeks 1–2: Audit
A full review of channels, spend, team, technology, pipeline and customer journey, with a plain-English report of the gaps and what they’re costing.
2
Weeks 2–4: Strategy
Workshops with your team to set success metrics, allocate budget, choose partners and build the plan.
3
Months 2–3: Launch and lead
Hands-on management of the rollout with your team and partners, tracking from day one.
4
Month 4 onwards: Optimise and scale
Regular reviews, plus mentoring so your internal capability grows and you’re not dependent long-term.
Who this is for
Established businesses without a senior marketing lead
Established Australian businesses (typically $2M–$20M-plus in revenue) that have marketing activity but no senior leader owning it, where sales and marketing aren’t aligned, or who want the foundations built before committing to a full-time hire.
What you can count on
Work you can see, and that stays with you
You’ll always know what you’re paying for and what you got: work shipped, outcomes you can see, and everything stays with you: strategy, documentation, supplier relationships, team capability. No vague monthly fee for “strategy” that never turns into anything. No lock-in beyond the initial term.
The investment
From $8,000/month (AUD, ex GST)
Typically around a day a week, scaling up by arrangement. A contract rate is higher per day than a salaried equivalent; that’s true of any contractor, and it’s the point. You don’t pay superannuation, paid leave, sick days, equipment, payroll tax or a 15–20% recruiter fee, and you’re not carrying a full-time salary for a role that doesn’t need five days a week.
You get VP-level marketing leadership only when you need it, at a fraction of the all-in cost of a $225,000 full-time hire, with none of the hiring risk. Minimum three months for the audit, strategy and launch phases, then month to month. Every engagement is scoped to you.
Book a discovery callCommon questions
Frequently asked questions
No. A coach advises and leaves you to act. As your fractional CMO, Katrina leads and Linkai delivers. The work gets done, and you own all of it.
Most agencies execute tasks. As your fractional CMO, Katrina owns the strategy and the commercial outcome, and Linkai’s team handles delivery: leadership and hands, accountable to one person.
Yes, and that’s the point. Pipeline accountability, attribution and structured go-to-market apply at every stage; they’re just usually out of reach for smaller firms.
No. Katrina works with your existing team, helps you build one, or brings in and manages the right partners.
Usually within a week or two: no recruitment, no notice period. The audit can begin almost immediately.
No. A strict conflict-of-interest policy applies throughout.
Everything stays with you, handed over properly. Katrina can also help recruit a full-time CMO when you’re ready.
Book a discovery call
Not sure if a fractional CMO is what you need?
Book a call and you’ll get an honest read on whether it makes sense, and if there’s a better fit, she’ll say so.
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